The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond

Most luxury houses reach for adjectives when they name their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. The number in a model name is the width of the bag, in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.

The system runs further than the flagship alone. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, spelled out

Take the number in the name, attach the word inches, and you have the width of the bag. That is the the row bags tan tote bags whole system, and it holds consistently enough across the numbered families to count as a rule rather than a accident. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. One house’s Small can out-measure another house’s Medium, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.

Model name	The size number, as width	Listed dimensions (W x H x D)
Soft Margaux 10	10 in	10 x 7 x 7.5 in
Soft Margaux 12	12 in	12 x 9 x 7.5 in
Soft Margaux 15	15 in	Name gives the width; measurements not listed
Margaux Shoulder 12	12 in per the name	14.75 x 9 x 5 in, the exception that breaks the rule
Margaux 17	17 in	Roughly 17 x 12 x 9 in
India 10.00	10 in	Not listed officially
India 12.00	12 in	Not officially published
India 15.75	15.75 in	Not listed officially
Agnes 12	12 in	Only the width, taken from the name
Agnes 15	15 in	Only the width, taken from the name
Marlo 12	12 in	Width from the name; nothing further listed
Marlo 14	14 in	Width by name only
Sofia 8.75	8.75 in	Archive model, not officially listed
Sofia 10	10 in	Archive model; not listed officially

What the number will not tell you

Width is only one of three dimensions, and the other two scale with it in no predictable way whatsoever. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is no proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.

Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. Use the number to place the bag on a scale, then read the specification to make sense of it.

The Margaux Shoulder 12, and where the rule bends

There is one current model that defies the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.

What those widths actually hold

Most guides skip the step that counts, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches belong. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the most versatile width in the line and the one most buyers settle on.
• 14 to 15 in: work, commuting and days when you carry other people’s things too.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Price tracks width, but material moves faster still

Size and price move together, though not as briskly as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.

The unnumbered bags

Plenty of the line falls outside the system, and confusion starts when the two conventions get mixed. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.

How to turn inches into a decision

What makes a literal sizing system useful is that you can check it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.